Joe Martin

Joe Martin

VP of Marketing

Joe Martin is currently the GM and VP of Marketing at CloudApp, a visual collaboration tool. He has more than 13 years of experience of marketing in the tech industry. Prior to his role at CloudApp, Martin was the Head of Social Analytics at Adobe where he led paid social strategy and a research team providing strategic guidance to organizations within the company. He has an M.B.A. from the University of Utah’s David Eccles School of Business, Executive education in Entrepreneurship from Stanford Graduate School of Business, a B.S. in Finance from the University of Utah and a digital marketing certificate from The Wharton School of Business at the University of Pennsylvania. His work has been published in the Associated Press, Wall Street Journal, NY Times, and other top tier outlets.

Latest Posts From Joe Martin

remote work

7 Tips for Making the Most of Remote Work in 2020

The modern workforce is increasingly remote, and that’s significantly changing the way teams and leadership interact, solve problems, and get the day’s work done. Trying to run remote work as a traditional office will not only introduce a wide range of barriers to your projects, but it can also frustrate your team and obliterate the […]

covid remote work behavior

New Data Shows COVID Shifts Newly Remote Work Behavior

Four weeks ago we entered a new era never before seen. Sure we have all dabbled in working “remotely” a few times a month. In fact, data from CloudApp recently showed that more than 50% of younger generations are already working remotely the majority of the week. This situation, though, feels different. March 11th is […]

workplace visibility

The Modern Workplace Demands Better Visibility?

The digital economy is giving businesses a clear path to happier employees and lower costs by embracing one of the biggest trends and demands: remote work. The technology was once powered idyllic dreams of typing on the beach. Now, this dream of remote work has become a driving force in the workplace. Remote work fuels […]

sales prospecting techniques

Sales Prospecting Techniques for Sales Development Reps

New sales development reps (SDRs) are born into this world inspired, energetic souls. They win a job they really don’t know much about based on the belief they’ll be able to smash through walls for the sales team. At some point, ambition meets reality. The SDRs realize sales prospecting is more about chipping away at […]

How to Get (Useful) Customer Feedback in 4 Steps

Whether it’s good customer feedback or bad, you can use both to refine your products and the?customer service experience. But customer feedback shouldn’t be collected on a whim or randomly. If you do that, you’re missing out on key insights you can use to scale your business. Instead, you need a system for gathering, sorting, […]

improving productivity

5 Quick Tips for Improving Productivity at Work in 2020

Emails. Phone calls. Meetings. This is what a typical day looks for a lot of individuals. An average day at work can be hindered by interruptions, lack of focus, and lack of planning. Making small changes to your work environment will help reduce or prevent some of the daily distractions and improve productivity because it […]

productivity and customer service

Why Productivity and Customer Experience go Hand-in-Hand

Many large companies approach improving customer experiences from the perspective of customer support solutions, user experience design, and account management. Focusing on delighting customers is vitally important. Businesses could benefit from looking at customer experience through the lens of productivity. Here is why productivity and customer experience go hand-in-hand. Improving customer experience is a kind […]

conflicts at work

How to Manage Conflict at Work

You may think that you have the world’s most exceptional colleagues, but sooner or later, you’ll have a conflict at work. Unfortunately, conflict at work and misunderstandings happen all the time, so managing them in a proper way to minimize their effect on your productivity is critical to achieving career goals. The effects of how […]

productivity at work

Productivity at Work — it is Possible

What is the one thing that connects millions of workers around the world? It is the desire to have more productivity at work, work fewer hours, and stay on top of all projects. But is this wish truly attainable? Productivity at work — it is possible. Basically – “Life is too complicated not to be […]

increase customer loyalty

Improving Customer Loyalty with 3 Easy Steps

Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]

digital advancement improve productivity

5 Ways Digital World Advancements Improve Productivity

Productivity is an essential trait that can drastically impact the landscape of business for the better. The more qualitative work we can put out within a reasonable time frame, the more opportunity there is for new projects. New projects bring advancements, growth, and so much more. Here are five ways the digital world advancements improve […]

improve productivity at work

10 Principles for Improving Productivity at Work

These days there is a lot of pressure on us to be productive and save time. When time equals money, and work output is synonymous with performance, we need to not only be doing great work; we need to be doing efficient work.? B But productivity isn’t just some capitalist ploy to get workers to […]

Boost employee morale

6 Ways to Boost Employee Morale With Visual Communication

Do your Sales, Support, or Creative teams have the blues? Could your employee morale use some help? If productivity around the workplace is little slow, or people seem a little melancholy, and nobody seems particularly excited to strive for a greater, common purpose — you may have an employee morale problem on your hands. While […]

Customer Experience Led by Productivity

Customer Experience Led by Productivity

Many large companies approach improving its customer experiences differently. Most common approaches come from the perspective of customer support solutions, user experience design, and account management. While these pathways are vitally important, more businesses could benefit from looking at customer experience through the lens of productivity. The bottom line is when you think about agile […]

obstacles to automation

4 Obstacles to Automation – Get Over Them Now

When you think about obstacles to automation, without fail, our brains go to the hard stuff. The mind jumps to actions like the lack of financing, investors not getting on board, not having the right technology, etc. In reality, what keeps companies from diving into the deep end of automation has nothing to do with […]